Across the globe, 117 companies have entered the consumer AI hardware market, with a staggering 70% hailing from China. These enterprises are focusing on categories such as glasses, earphones, education, companionship, assistance, and health. The emerging products, like AI-powered glasses and question-answering machines, are capturing the attention of numerous startups.
Current State of Consumer AI Hardware Market
The market encompasses 13 subcategories, including AI question-answering machines, learning devices, and language practice machines. Chinese companies dominate this field, thanks to their mature manufacturing supply chain systems.
Three Technical Approaches
The AI hardware available in the market follows three main technical routes:
1. Utilizing large model APIs to provide AI services directly;
2. Leveraging strong in-device computing power with the aid of edge-side large models;
3. Relying on smartphones to connect and use the side-end large models for service output.
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Among these 117 companies, 36 are startups established within the last five years. These firms are cautiously selecting their tracks, steering clear of direct competition with mobile giants. While there’s an opportunity for AI hardware startups to become the next generation of hardware brands, it’s premature to predict the rise of new giants.
The Hardware Disruptors in the Battle of Large Models
Most AI hardware firms lack their own large model services, but as these “disruptors” gain market influence, they could significantly impact the “battle of large models.” Although their user base isn’t massive, the engagement and active data metrics are impressive.
The AI hardware wave is just beginning, with both established players and startups exploring this domain. The future holds the promise of new forms of AI hardware, and the market landscape remains unpredictable.