PixelBloom is a global AI office tool incubator dedicated to creating “the next-generation AI workstation for individuals and organizations.” It has a series of products including AiPPT.cn (domestic)/AiPPT.com (overseas), the AIGC content middle platform of Love Design, 365 Editor, the online design tool of Love Design, AiH5, Dingdang Good Memory Readlecture.cn, Visdoc.Ai and more than 10 content creation tools with AI capabilities.
**I. Company’s Background and Development**
1. **Era Background**
The emergence of generative AI has changed the workflow. The global office market size reaches more than 400 billion RMB. The company’s brand is integrated as PixelBloom, seizing market opportunities and building an AI industry ecosystem.
2. **Positioning and Strategic Changes**
– **From Single Product to Platform Strategy**: From providing online editing and design tools to becoming an AI office tool incubator brand, providing comprehensive support and resources.
– **From Tool Provider to Ecosystem Builder**: From focusing on tool functions to building a complete AI office software ecosystem, providing multi-faceted support to help partners and start-ups grow.
– **From Local Market to Global Vision**: From serving the domestic market to having a global vision, providing cross-regional and cross-cultural office solutions.
– **From Product-Driven to Data-Driven**: Pay more attention to data collection, analysis and application, and use data to drive product innovation and business decisions.
**II. Product Achievements and Internal Data Indicators**
1. **Product Achievements**
– AiPPT.com is the No. 1 product among domestic AIPPT startups, ranking No. 4 (Chinese version) and No. 5 (overseas version) globally. It is also among the top 10 domestic AIGC products on the PC side. The overseas version has been launched in more than 10 language versions, covering more than 180 countries and regions. It has achieved single-product profitability and won the favor of more than 1000+ enterprise partners.
2. **Internal Data Indicators**
Include market share, user growth rate, user category mind occupation, activity level, retention rate, and commercialization results.
**III. Experience in Acquiring Traffic and Targeted Groups**
1. **Experience in Acquiring Traffic**
– **Occupy User’s Mind**: The brand name is the category name, improving brand communication efficiency.
– **Occupy All Demand Entrances**: Embrace large companies with an ecological approach. In October 2023, the API was opened. Cooperate with large model manufacturers, hardware manufacturers, chip manufacturers, internet giants and vertical industry partners. Launch the “AiPPT.com enterprise and government version” and cooperate with People’s Daily Online to solve data security and special demand issues.
2. **Targeted Groups**
Focus on the global group of 1.5 billion white-collar office workers. This group has a strong demand for office efficiency and intelligence and a strong willingness to pay.
**IV. Business Model and Overseas Expansion**
1. **Business Model**
PixelBloom is launched as the brand of AI Venture Studio. With nearly 10 million monthly traffic, it can provide a complete set of business solutions for AI entrepreneurs. It plans to combine AiPPT.com with the template market and give full play to the resource advantages of Visual China. It is expected that overseas market revenue will exceed the domestic market in 2025.
2. **Overseas Expansion**
– AiPPT.com began to layout the overseas market in the middle of the year. Different placement strategies are set and adjusted for different regions. Local partners are signed in Japan and South Korea.
– Difficulties in overseas expansion include product localization (UI, language, user experience, currency localization, etc.), and promotion and customer acquisition are divided into air force (promotion through Google, Facebook, etc.) and army (output capabilities to partners for sharing).
**V. The Development of AI from Tool to Assistant and the Practices of AiPPT.com**
1. **AI Development Status and Suggestions**
Generative AI is in a critical growth period. It can improve content production efficiency by 80%, but still requires 20% manual optimization. It is recommended that users lower their expectations for AI and start to understand it in advance. Products should find proven scenarios and use AI to make differentiated innovations.
2. **PixelBloom’s Strategy**
– **From Single Modality to Multimodality**: Positioned as the next-generation AI workstation, it meets the needs of white-collar workers and teachers and students from content search to creation. It provides comprehensive workflow support and professional templates, and establishes a creator ecosystem with about 2 million templates.
