The AI-powered “Love Input Method” has taken the world by storm, with some apps amassing millions in revenue within just six months. It seems that when it comes to AI applications, people are most willing to open their wallets for a little help in the art of romance.
Last year, “Love Input Method” products became a sensation. These apps are designed to assist users in flirting and generating personalized responses, helping them stand out in dating and social interactions. Several small teams developed such products that outperformed most AI offerings in terms of traffic and commercial success.
Here’s a deeper dive into the phenomenon:
Staggering Revenue in Just Half a Year
In December, Lovekey Keyboard, Honey Words, and Love Keyboard all made it into the top 20 AI applications in China, with monthly active users comparable to apps like Miaoya Camera and Conch AI. Their commercial success is impressive:
– Lovekey Keyboard, launched in February 2024, generated an annual income of 31 million RMB.
– Honey Words, launched in June 2024, brought in 21.5 million RMB.
– Love Keyboard, also launched in June 2024, earned 15.3 million RMB.
Internationally, the story is similar:
– RIZZ, launched in 2023, reached 12.62 million monthly active users and generated 450,000 USD in revenue, equivalent to approximately 32.8 million RMB.
Similar Domestic Products, Distinct Cultural Styles
The “Love Input Method” offers services with some notable differences:
– UI designs of domestic apps are similar, with redundant functions and minimal differentiation. In contrast, RIZZ features a more minimalist interface.
– Domestic products are subtle and polite, focusing on practicality and guidance, while foreign products like RIZZ target dating scenarios with a more explicit purpose.
Paying for Love, Driven by Passion
The impressive commercial data of these products isn’t due to their functionality but rather a result of passionate consumer behavior driven by love. Here’s the analysis:
The primary users are males who are willing to invest in solving problems in critical scenarios, leading to a shorter product lifecycle. For example, Love Knowledge saw its daily income exceed 5,000 RMB from September 2023 to March 2024, but it decreased thereafter, along with a decline in monthly active users.
In conclusion, the success of these products is more a testament to the product managers’ precise grasp of user needs and human nature.
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“Love Input Method” products have utilized AI to help users excel in dating and socializing. Multiple domestic and international products have achieved tremendous success in terms of traffic and commercialization. These apps provide personalized replies to aid in flirting, with a business model that includes premium pricing and even lifetime membership services. While domestic products adopt a subtle approach, foreign products are more direct. The success of these products stems more from the product managers’ keen understanding of user needs and human nature rather than the functionality itself.
