After exploring the feasibility of AIGC business, the management of TuSimple officially steered towards this field and renamed the company as CreateAI. They announced multiple new business progress, including obtaining IP authorization for “The Legend of Condor Heroes” and “The Three-Body Problem”. Although the key technologies of AIGC are different from those of autonomous driving, TuSimple has an advantage in technology transformation. In the “life-and-death game” of AIGC, although TuSimple started late, it has found a foothold in ACG applications. Its Ruyi large model is competitive in the field of TuSheng videos and is expected to reduce the cost and cycle of anime and game production. TuSimple adheres to independently researching AI technology and distributing original content. It makes efforts earlier than the technological maturity period. In the future, it will compete in model iteration speed and ecological data capabilities. TuSimple is heading towards content production, aiming at consumers’ demand for high-quality content. Challenging the traditional content industry with an industrialized mindset, its approach has torn off the “seal” of AIGC commercialization.
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